Share ThisPhotos
-
Choose country
With strategic partnerships with Isuzu, Suzuki and Fuji Heavy Industries and a joint venture with Toyota signed in 1983, GM consistently developed its position in the Asian market. Right-hand-drive Cavaliers were sold in Japan, and the foothold in Asia was further strengthened. In 2001, Chevrolet introduced its “Cruze” in Japan, which was developed in cooperation with GM’s partner Suzuki. The Cruze, therefore, became the first GM vehicle since the 1930s to be manufactured in Japan.
After months of negotiations, General Motors in the fall of 2002 finally purchased key assets of the ailing Korean group, Daewoo Motors. Originally, Daewoo was established as a textile company and over decades developed into one of the largest industrial corporations. Its "Auto and Technology" unit was founded in 1937, first as National Motor, then renamed Saenara Motor (1962) followed by Shinjin Motor (1965), manufacturing vehicles mainly based on GM automobiles. In 2002, GM and partners set up a new company with the name of GM Daewoo Auto & Technology (GM DAT), renamed to GM Korea in March 2011, which includes production plants in Korea and Vietnam as well as the technical development and design center in Bupyeong. It serves Chevrolet as an engineering and manufacturing base for a range of mini, small and mid-size cars designed for customers in international markets. The Chevrolet cars sold in Europe today are being developed at international GM Design and Engineering Centers in the North America, Europe and Asia and built in the U.S., Canada, Korea, Russia and Poland.