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Since the beginning of its success story, Chevrolet had an international DNA, and despite the success in its home markets, it never lost sight of territories far outside the U.S. Next to its past firm establishment in European production plants, various Chevrolet models reached cult status in countries like Brazil, Argentina and Mexico. In South Africa, Chevrolet was GM's main brand until 1982. And the brand also had a presence in Thailand and the Middle East.
Today, Chevrolet is General Motors' best-selling global brand, accounting for almost 50 percent of the company's global sales of about 4.27 million vehicles in more than 130 countries annually. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. It is growing particularly fast in the world's emerging markets of China, Brazil, India and Russia.
Chevrolet is continuously expanding its production footprint: Manufacturing and assembly plants in the U.S.A., Mexico, in Korea, China and other Asian countries have been followed by a new assembly facility in St. Petersburg, Russia.
Chevrolet Europe delivers attractive, distinctive design, practical, economical cars and outstanding value for money. After re-launching the brand in Europe in 2005, Chevrolet more than doubled its sales to over 500,000 in 2008. In 2010, Chevrolet achieved its highest ever market share in Total Europe to 2.5 percent, selling 477,194 cars. Chevrolet has a network of 2,700 dealers and service points in Europe.
The Chevrolet line-up includes the Spark city car, the small Aveo, the compact Cruze sedan, the Captiva SUV and the legendary Corvette sports car. In 2011, Chevrolet is launching seven new cars: the all-new Orlando family van, the new Captiva SUV, the Corvette Grand Sport coupé, the new Aveo hatch and notchback, the Cruze hatchback, the Camaro coupé and convertible and the ground-breaking Chevrolet Volt electric car with extended range capability. Chevrolet's current range of small and medium-sized cars meets the needs of today's customers, well beyond its traditional North American market. Chevrolet's biggest markets in Europe are Russia, Italy, Germany, Spain, France and the U.K. Established in Turkey. Established by Swiss émigré Louis Chevrolet in 1911, the brand is celebrating its centenary in 2011.