Chevrolet centennial interpreted by photo artist Jean-François Rauzier

French photo artist works with Chevrolet to celebrate the brand's 100 anniversary

24.10.2011

Back to overview ...

Print   |  Word   |  Share This   | 

On November 3, 1911, the Chevrolet Motor Company was established in Detroit, Michigan, by Swiss émigré and engineer Louis Chevrolet and American business man William Durant. One 100 years later, the renowned American car company celebrates its centennial with two great photo artworks to pay tribute to its past and future.

Chevrolet invited French photo artist Jean-François Rauzier to its headquarters it Detroit where he was inspired for his two artworks "Renaissance" and "Volt Symphony".

Renaissance: With this augmented-reality picture, Jean-François Rauzier pays tribute to Chevrolet's history with an impressive collection of Chevrolet cars from the 1911 Classic Six, engineered and designed by Louis Chevrolet, to today's models such as Aveo, Orlando, Cruze and of course the Chevrolet Volt, electric car with extended range capability. Rauzier chose the place in front of General Motors' headquarters in Detroit to assemble Chevrolet cars from the past 100 years. Jean-François Rauzier likes to take his audience into a dream world. With "Renaissance", he composed an image of the futuristic city of Detroit with a nod to its tradition in automobile manufacturing.

Volt Symphony: The artist visited the Volt manufacturing plant in Detroit, Michigan. He took multiple angles of the Volt production lines and composed them into a hyperphoto. "Symphony" combines art, music and industry in a unique way. The result is an overwhelming artwork with a tremendous amount of details. The spectator experiences a silent symphony with the production line acting as a perfect orchestra, directed by the artist himself.

About Jean-François Rauzier

Born in 1952, French artist Jean-François Rauzier was fascinated by photography from an early age. He graduated from the School Louis Lumière in 1976. He has since been working as a professional photographer, while developing a personal creative work. In 2002, his artistic work took an innovative and radical turn: He invented the concept of the HYPERPHOTO. Rauzier creates virtual images consisting of several hundreds of shots, taken with a telephoto lens and assembled by computer. In his monumental works, he mixes the infinitely big and the infinitesimal, in a profusion of details so unusual as fascinating. The image thus recomposed numerically gives way to the dreamlike world of the artist. For a few years, this virtuoso of the digital technologies has been receiving the recognition and praise of his peers. He is the winner of prestigious artistic and photographic awards: In 2006, the show Up-date in Berlin awarded him the Screenings prize; in 2008, he received the Arcimboldo award for the digital creation; in 2009, he was rewarded by the APPPF in the category photograph of architecture; and in 2010, he received the Eurazeo prize. His works immerse the spectator into a dreamlike, sometimes fantastic universe. They offer a reflection on reality, the place of man in the city, the perception of the world and an invitation to a an exceptional journey. More information: www.rauzier-hyperphoto.com

About Chevrolet

Chevrolet is General Motors' largest global brand with annual sales of about 4 million vehicles in more than 130 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet cars combine passion, bold design and practicality. They provide outstanding value for money. After re-launching the brand in Europe in 2005, Chevrolet more than doubled its sales to over 500,000 in 2008. In 2010, Chevrolet grew its market share in Europe to 2.5 percent, selling 477,194 cars. Chevrolet has a network of more than 2,700 dealers and service points in Europe. The Chevrolet line-up includes the Spark city car, the small Aveo, the compact four-door Cruze, the Captiva SUV and the legendary Corvette sports car. In 2011, Chevrolet is launching seven new cars: the all-new Orlando family van, the new Captiva SUV, the Corvette Grand Sport Coupé, the all-new five-door and four-door Aveo, the five-door Cruze, the Camaro coupé and convertible and the award-winning extended-range Volt electric car. Chevrolet's biggest markets in Europe are Russia, Italy, Germany, Spain, France and Turkey. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand is celebrating its centenary in 2011. More information on Chevrolet can be found at www.chevroleteurope.com.