A work of art for Louis Chevrolet's home town

Louis Chevrolet was a pioneer, an innovative engineer, and a successful racing driver. On November 3, 1911, he and his business partner, William Durant, founded
the Chevrolet Motor Car Company in Detroit, Michigan, U.S.A.

To commemorate its centenary, Chevrolet is commissioning a contemporary sculpture for Louis Chevrolet's home town, the Swiss watch-making center of La Chaux-de-Fonds.

Chevrolet has invited four teams of internationally renowned artists to join a competition to create the artwork. The artists were asked to design a work that is physically, intellectually and emotionally accessible and reflects the values associated with the Chevrolet brand, its co-founder and the city of La Chaux-de-Fonds.
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Louis Chevrolet sculpture unveiled in La Chaux-de-Fonds


LA CHAUX-DE-FONDS – A large metal sculpture in honor of automotive pioneer Louis Chevrolet, co-founder of the Chevrolet brand, was unveiled and inaugurated in the Swiss city of La Chaux-de-Fonds today ...

Chevrolet Centennial Artwork headed for Rotterdam


TAIPEI – Carefully placed in a purpose-built support frame, the Chevrolet Centennial Artwork is leaving Taipei today aboard the "Ital Contessa", which is bound for the Dutch port of Rotterdam ...

Chevrolet Centennial Artwork: The mind behind the metal head


The Chevrolet Centennial Artwork was commissioned by Chevrolet to pay tribute to famous Swiss-born race-driver and engineer Louis Chevrolet, who co-founded the car brand in Detroit over 100 years ago ...

Chevrolet Centennial Artwork is taking shape


Zurich. Work on the Chevrolet Centennial Artwork, a huge abstract bust of Swiss-born race driver and engineer Louis Chevrolet, is progressing rapidly and has now reached the assembly phase, following production kick-off in October this year ...

Chevrolet green lights production of Switzerland's largest steel bust


Zurich. The first piece of an abstract bust of famous race-driver and engineer Louis Chevrolet has been cast in a Taiwanese foundry specialized in handling artistic assignments. Once completed, the massive artwork will be shipped to La Chaux-de-Fonds, Switzerland ...

Louis Chevrolet heads home to La Chaux-de-Fonds in style


La Chaux-de-Fonds, Switzerland – A giant, polished-steel bust will grace the Parc de l'Ouest in La Chaux-de-Fonds and remind visitors of Louis Chevrolet, one of the Swiss city's most famous sons ...

The artists' proposals


Four creative proposals for the Chevrolet Centennial Art Project were handed in by the four teams of artists ...

The artists


Four teams of artists were invited to join a competition to create the Chevrolet Centennial Artwork ...

The jury


The jury in charge of selecting of the Chevrolet Centennial Artwork includes representatives of Chevrolet, the city of La Chaux-de-Fonds, the arts, as well as the U.S. Ambassador to Switzerland and Liechtenstein ...

The brief


In order for their creativity to flow freely when working on their proposals for the Chevrolet Centennial Artwork, the artists were given a relatively broad set of guidelines. ...

Centennial sculpture for Chevrolet's home town


La Chaux-de-Fonds, Switzerland – Chevrolet is commissioning a contemporary public artwork to be donated to La Chaux-de-Fonds, the native city of brand co-founder Louis Chevrolet. The sculpture will commemorate one hundred years of one of the world's best known car brands ...



Young Creative Chevrolet Art Contest