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Chevrolet Beat: Sporty super-mini concept

Three global Chevrolet Minicar Concepts at Frankfurt Motor Show

2007-09-10

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Frankfurt. Injo Kim was inspired by everyday heroes when he led the team that designed the Chevrolet Beat concept. “Every morning when you wake up, you yearn to be a hero that day,” said Kim, assistant manager of the minicar exterior design team at GM’s Design Centre in Incheon, South Korea. And in Kim’s mind, that hero is driving the Beat, Chevrolet’s concept interpretation of a super mini that’s “simple, free and casual, with a strong heart.”

The Chevrolet Beat is a front-wheel-drive, three-door hatchback wrapped in a bright Vertigo Green exterior finish that exudes energy and extends into the interior. The overall mood of the exterior and interior design is that of a high-performance, high-tech super mini, with fascias, rocker panels, lamps and wheels enhanced for personalization, a strong trend among buyers in this market.

The Beat's exterior lines convey speed, with a fast, dramatic, sloping rake from the top of the rear spoiler down to the hood, and elongated front LED headlamps that seem to extend from the base of the twin-port grille to the A-pillar. Integrated door handles set flush within the B-pillar give the doors a clean, uncluttered look. Big, bold 17-inch wheels are pushed to the corners, and brake callipers in matching Vertigo Green provide a dash of drama at the wheels. The rear fascia carries Chevrolet’s trademark twin tail lamps; these LED lamps are set vertically, extending just under the rear window.

The high energy continues inside the Tachyon Black/Titanium-coloured interior with a wraparound dash in Vertigo Green, and a dashboard that features colour-coordinated fabric. The green is further pulled through with contrasting stitching on the fabric and mesh seats. The black headliner features fibre-optic lights that create a “star” effect.

Young buyers expect technology, and the Beat delivers, with a centre console that has a pop-up feature: When pushed up, the door reveals a navigation system and when pushed down it reveals a practical storage compartment. The premium Alpine sound system features six speakers and a trunk-mounted subwoofer.

“The sound system and the pop-up juke box will always make you the life of the party,” said Sungtae Baek, interior designer for the Chevrolet Beat.

A 1.2-litre turbocharged gas engine mated to an automatic transmission keeps the Beat on the move.