Media Europe

An international jury has elected the winners of the 2009 Young? Creative? Chevrolet! art contest. The award-winning entries in Fashion, Photography, Visual Arts, Video, and Music were chosen from a total of over 530 projects submitted to national contests in 19 European countries.

Launched in 2007, the Young? Creative? Chevrolet! art contest supports upcoming young talent, encouraging students to look at Chevrolet from their own creative perspective. The contest has grown fast from the original 32 art schools participating in 2007 to 120 in this year's contest.

Cesare Prati, 2009 jury president and Chevrolet Europe Sales Director said: "We were very impressed with the variety and quality of the projects presented by the students this year. In every discipline the jury had long, challenging debates before agreeing on the winners."

The criteria for the jury's decision were: creativity/innovation, interpretation of the brand, artistic qualities, capacity to be used in the brand communication.

The European jury met at the Libreria del Cinema - a charming library in the trendy Trastevere district of central Rome. The European judges come from various European countries (Croatia, Germany, Italy, Switzerland and the U.K.) and have different professional backgrounds and areas of expertise (see below for more information on the jury members). They reviewed the winning projects from each of the 19 participating European countries.

Jasmine Bertusi, 2009 jury member specialized in Photography, said: "The projects show amazing commitment from all the students: a mix of fresh creativity, hard work and inspiring interpretations of the brand."

Fabio Falleti, 2009 jury member specialized in Fashion, said: "There was a great spirit and energy during the deliberation day. I was happy to be part of this project organized by Chevrolet that supports young designers and artists. The projects showed creativity and professionalism, which meant we had a difficult but interesting task to elect the winning projects.''

Jens Lueg, 2009 jury member specialized in Visual Arts, said: "This contest paved the way for fruitful collaborations with these talented new artists. This year showed a great diversity of projects with a wide variety of graphic styles."

 

THE 2009 EUROPEAN WINNERS

FASHION

Brief: Students were asked to design a very modern and creative tailor-made outfit for Chevrolet's stand hostesses to be used at international motor shows. The winning dress will be worn at a future motor show.

1st prize

Erica Fuschini

School: Istituto Carlo Secoli, Bologna, Italy

The jury's comment:

"The winner's tailor-made outfit is both elegant and very contemporary. A very well executed design, good choice of a natural material and original details."

2nd prize

Ninela Ivanova

School: National Academy of Art, Sofia, Bulgaria

The jury's comment:

"The student's design shows a very visible interpretation of the Chevrolet logo, integrated nicely into the dress. A linear design, easy to produce and wear."

3rd prize

Maja Špoljar and Petra Špoljar

School: University of Zagreb, Faculty of Textile Technology, Zagreb, Croatia

The jury's comment:

"A well designed outfit showing a young, romantic and original interpretation of the brand codes."

PHOTOGRAPHY

Brief: Students were asked to take an unusual picture of the new Chevrolet Aveo – the new generation of Chevrolet cars that combines sleek lines, smooth curves and practicality.

1st prize

Juliana Křížová and Jakub Vlček

School: Jan Evangelista Purkyne University, Appl. and Advert. Photography Department, Ústí nad Labem, Czech Republic

The jury's comment:

"A very well composed and professional photograph. The students expressed a clear and straight-forward brand message through their project."

2nd prize

Barnaby Cotte and Alexis Raimbault

School: Ecole Les Gobelins, Paris, France

The jury's comment:

"A well realized photo that displays the Chevrolet Aveo in an extremely original way. The student thought "out of the box" and gave the photo a young touch."

3rd prize

Marcel Kaca and Peter Besser

School: Mediadesign Hochschule Düsseldorf, Germany

The jury's comment:

"A very creative and well-composed photography, that allows several interesting interpretations."

VISUAL ARTS

Brief: Students were asked to design a new decoration for the Chevrolet Cruze WTCC, the car competing in the World Touring Car Championship (WTCC). The winning project will be implemented on one of the three Chevrolet race cars for the WTCC race in Porto, Portugal on July 5.

1st prize

Britt Raes

School: Koninklijke Academie voor Schone Kunsten (KASK), Ghent, Belgium

The jury's comment:

"The graphic reflects the speed; an excellent combination of creativity and elegance. A very interesting design and interpretation of the logo."

2nd prize

Reka Fignar, Veronika Nagy and Barbara Nyiri

School: University of Western Hungary, Sopron, Hungary

The jury's comment:

"A great and playful concept. This project shows a unique approach, both innovative and fun."

3rd prize

Marta Dudina

School: J. Rozentala Rīga Art School, Riga, Latvia

The jury's comment:

"A fun and original concept with an audacious use of self-portraits and colors for a race car."

VIDEO

Brief: Students were asked to create a viral video inspired by Chevrolet's brand spirit and express the following messages: Chevrolet, the "smart choice"; a good price for a good design, get all you need for less. The objective was to show in an unexpected or funny way, how Chevrolet buyers today can be smarter than others

1st prize

Sylviane Bec, Aurélien Bouillon, Hugo Bravo, Stéphanie Mercier and Matthieu Gaillard

School: Ecole Emile Cohl, Lyon, France

Click here to view

The jury's comment:

"A high quality of work and good interpretation of the brief: the project combined humor with professionalism."

2nd prize

Yuko Ichikawa

School: Universität für angewandte Kunst (Institut für Video), Wien, Austria

Click here to view

The jury's comment:

"A true and powerful viral video with a great creativity and humor."

3rd prize

Karina Stepanisina

School: Liepaja Art School, Liepaja, Latvia

Click here to view

The jury's comment:

"The student created a lively, young and colorful viral video that fits the brand image."

MUSIC

Brief: Students were asked to compose an original, fun and lively piece of music, which could be used for a Chevrolet commercial in different media (TV, radio and internet).

1st prize

Leander Bauer

School: Popakademie, Mannheim, Germany

Click here to listen

The jury's comment:

"This edgy piece of music communicates attitude and includes a couple of very original compositional touches. It is both creative and powerful."

2nd prize

Karina Milone-Raspino

School: Universität für angewandte Kunst (Institut für Musik), Wien, Austria

Click here to listen

The jury's comment:

"A light and joyful piece of music which would have a great mass appeal; this composition goes hand in hand with Chevrolet's brand philosophy."

In addition to a monetary prize for all three winners in each discipline, the winners of the first prize are invited on an exclusive witness trip in a European location to experience an expert in their respective field at work.

NOTES TO EDITORS:

Please find below a brief profile of the 2009 European judges.  They will all be available for interviews.

2009 EUROPEAN JURY MEMBERS

FASHION

FABIO FALLETI - Executive Vice President License and Distribution Division

MANTERO SETA Spa

Milan, Italy

Tel: +39 02 54 68 157

Mobile: +39 335 64 59 059

E-mail: f_falleti71@yahoo.it

Website: www.mantero.com

Fabio Falleti - Fabio is Executive Vice President License and Distribution Division at Mantero Seta Spa; a worldwide leader in manufacturing silk accessories and fabrics for all major European and American fashion companies. He manages the License Business Unit - brand manager, product manager, worldwide sales, customer service and supply chain, for example, developing of primary luxury brands license (Pucci, Christian Lacroix, Kenzo, Celine, Viktor&Rolf).

Fabio has a great know-how in the fashion and textile industry and a rich professional career at renowned fashion companies. His previous experiences include Menswear Brand Manager at Valentino and Licensing Manager at Cerruti Group Service Spa.

VIDEO

KELLY SWEENEY – Head of Original Productions

BEBO

London, U.K.

Tel: +44 207 291 4903

Mobile: +44 7973 635 990

E-mail: kelly@beboinc.com

Website: www.bebo.com

Kelly Sweeney - As Head of Original Productions, Kelly works to identify and commission new shows for the world's leading social media network, Bebo, and develop this emergent medium with shows such as KateModern, Sofia's Diary and The Secret World of Sam King. Kelly ensures that Bebo's original productions continue to be engaging and enticing through building and maintaining a collaborative relationship with Bebo's production partners and advertisers and ensuring a great experience for its users.

She joined Bebo after a year of working on KateModern – a show that achieved more than 67 million views within 12 months and garnered industry acclaim securing two BAFTA nominations and a British Press Guild Award for innovation. Before joining KateModern, Kelly worked on over 20 TV productions for the BBC, Sky and ITV among others, with projects ranging from daily live reality shows to documentaries, comedy, entertainment and chat shows.

PHOTOGRAPHY

JASMINE BERTUSI – Independent Photographer and Artist

Rome, Italy and New York, U.S.A.

Mobile: +39 33 92 17 4133

E-mail: jasminebertusi@gmail.com

Website: www.jasminebertusi.com

Jasmine Bertusi - Jasmine is an independent photographer and artist whose work ranges from fashion photography and portraiture, architectural photography, to video, and installations.

In 2004, she was one of the finalists of "Premio Arte" and presented her first solo show at Palazzo Ricci in Rome. The following year her large-scale photo- murals were exhibited in the main squares of Rome's centre. In 2006, the Pescheria di Pesaro hosted a solo show of her work. From 2007, after more exhibitions in Bologna and Venice she started a new collaboration with Wayne Maser in the field of fashion and portrait-painting.

Jasmine created various CD covers for major groups and stars: Sony Music, Pino Daniele etc. She realizes cover portraits for "A", Italy's bestselling weekly lifestyle magazine". She photographed various VIPs, well-known business men and politicians such as Pamela Anderson and Gérard Depardieu.

Jasmine recently became part of the official professional photography training program at La Sapienza University in Rome as a student coach.

MUSIC

JASON PICCIONI – Composer, Producer & Soundtrack Catalogues

London, U.K., and Rome, Italy

Mobil: +44 776 764 2227 or +39 347 356 2006

E-mail: jasonpiccioni@gmail.com

Website: www.discogs.com

Jason Picconi – Jason has been a composer, producer and song designer since 1997. He has a strong music background and has worked on music performances and organizations at venues around the world. He has written for several artists in the U.K. and the U.S., is signed to universal music publishing and has organized symphonic concerts. Jason worked with the well-know artist Kylie Minogue for the album "Body Language" (I Feel For You), composed the soundtrack to the motion picture "Hidden Island", filmed in New York by Mary-Rosy Calleri and arranged the James Bond break-dance mega mix for a song festival, broadcast in 13 Asian countries to mention just a few of his achievements.

VISUAL ARTS

JENS LUEG – CEO, Creative Director, Live Visual Artist/Media Artist

GIRAFFENTOAST

Hamburg, Germany

Tel: +49 151 230 23 021

E-mail: j.lueg@giraffentoast.com

Website: www.giraffentoast.com

Jens Lueg - Born in Bonn, Germany, in 1972, Jens studied media-arts in Groningen, The Netherlands, where he met his two future associates. After graduating in 2000, he founded giraffentoast in Hamburg. Primarily a design studio, giraffentoast has grown into a company with 3 CEOs and 5 employees, with offices in Hamburg and Berlin. Jens Lueg is focused on conception, art direction, animation, live audio-visuals and art projects.

giraffentoast has received several awards since its foundation and worked for well-known companies such as Absolut, Adidas, Amazon, Coca Cola, Ikea Deutschland, Sony Playstation and Mc Donald's.

LIFESTYLE PRESS

SANJA MUZAFERIJA - Lifestyle Editor

BUSINESS CLASS

Zagreb, Croatia

Tel: +385 1 4551431

Mobile: +38 5 91 468 4682

E-mail: sanja.muzaferija@zg.t-com.hr

Website: www.business.hr

Sanja Muzaferija – Sanja is a respected editor and lifestyle journalist, who today is editor-in-chief & project manager of "Business Class" (glossy monthly supplement of Croatia's leading daily business newspaper, "business.hr"). She previously held senior positions at well-known publications such as editor-in-chief & project manager at Gala Style, the leading monthly fashion magazine in Croatia, and deputy editor-in-chief at Cosmopolitan's Croatian edition.

Through her work she interviewed famous personalities in the fashion and film industry, including Marc Jacobs, Jean Paul Gaultier, Naomi Campbell, Daniel Day Lewis, Arnold Schwarzenegger and Steven Soderbergh. Sanja has a background in film studies from Boston University and from the Harvard film archive, where she later also taught on the subject of Hitchcock at the Visual and Environmental Studies Department (VES).

She is currently working on an authorial guide through Istria called "Istria in the Eye of a Woman", due for publication in May 2010. Last year, she published the book "From Kitch to Camp: Strategies of Subversion" and, in 2004,  the first lifestyle coffee-table book "HAPPY APPARTMENTS", which became a bestseller in Croatia.

CHEVROLET

CESARE PRATI – Executive Director, Sales

CHEVROLET EUROPE

Zurich, Switzerland

Tel: +41 828 2910

Mobile: +41 79 799 1980

E-mail: cesare.prati@gm.com

Website: www.chevroleteurope.com

Cesare Prati – Cesare became Executive Director of Sales in April 2009. In this position, oversees Chevrolet's Sales activities in Europe. Cesare has been working within the General Motors organization for many years, holding various Sales and Marketing positions at Opel Italia before becoming Managing Director of Opel Italia and subsequently Managing Director of General Motors Italia. Most recently, Cesare was Marketing Operation Director of Opel/Vauxhall in Rüsselsheim Germany.

CHEVROLET

MARC KEMPE - Director, Communications

CHEVROLET EUROPE

Zurich, Switzerland

Tel: +41 44 828 2980

Mobile: +41 79 201 5752

E-mail: marc.kempe@gm.com

Website: www.chevroleteurope.com

Marc Kempe – Marc has been Director of Communications at Chevrolet Europe since March 2009. He is responsible for all of Chevrolet Communications activities and strategies across Europe. Before assuming his current position, he held various Communications positions within the General Motors organization in Germany and Switzerland and, most recently worked as Director of Communications for GM Central and Eastern Europe based in Hungary.  Marc is a passionate amateur actor and long-distance runner.