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Press kit Geneva 2010: Chevrolet gears up for further growth

2010-03-03

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At the 80th Geneva International Motor Show, Chevrolet gives a glimpse of the exciting new cars that will continue the brand's success of the past five years.

The star on the Chevrolet stand is the Chevrolet Aveo RS show car, which celebrates its European premiere in Geneva. Longer, wider and more spacious than the current production Aveo, the Aveo RS demonstrates the car's upscale-looking design cues both inside and out. The sporty exterior and interior theme is complemented by a beefy 140 hp, 1.4-liter Ecotec turbocharged engine. "The Aveo RS concept shows clearly that we are ready to make a big step forward in the small car segment," says Wayne Brannon, president and managing director of Chevrolet Europe.

It has been five years since the Chevrolet brand was re-launched in Europe. After entering European markets with a line-up of mini, small and compact cars in early 2005, Chevrolet doubled sales to over 500,000 units and achieved a market share of 2.3 percent in 2008. In a challenging economic climate in 2009, Chevrolet attracted new customers looking for exceptional value for money and achieved record market share results in ten European markets. 2010 will be the first full year of Chevrolet Cruze sales, and the new Chevrolet Spark city car will arrive at European dealerships as of March.

And there is a lot more to come! Over the next two years, Chevrolet will launch a host of new cars that will further strengthen the brand's position in the European market. In early 2011, a new family van will be introduced, followed by the iconic Chevrolet Camaro as a coupé and a convertible. A refreshed Captiva with a set of new engines, the all-new Aveo, and a hatch version of the Cruze will all follow before the end of 2011.

About Chevrolet

Chevrolet is General Motors' leading global brand with annual sales of about 3.5 million vehicles in more than 130 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet delivers attractive, distinctive design, practical, economical cars and outstanding value for money. After re-launching the brand in Europe in 2005, Chevrolet more than doubled its sales to over 500,000 in 2008. The new Chevrolet line-up includes the all-new Spark city car, the small Aveo, compact Cruze sedan, Captiva SUV and mid-size Epica. Chevrolet's biggest markets in Europe are Russia, Italy, Germany, France and Spain. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand is preparing to celebrate its centenary with the launch of the ground-breaking Chevrolet Volt extended-range electric vehicle. More information on Chevrolet can be found at http://www.chevroleteurope.com or http://media.chevroleteurope.com.