Media Europe

Camaro number one in U.S. sports car segment

2010-06-03

Back to overview

Print   |  Word   |  Share This   | 

Detroit – Customers made the Chevrolet Camaro the best-selling sports car in the U.S. for the first full year of sales. From May 2009 to May 2010, Camaro posted 100,000 total sales, outselling its closest competitor by 20,000 vehicles. Camaro now commands 45 percent of the U.S. market for sports cars, and continues to bring new customers to Chevrolet dealerships – both at home and overseas.

According to John Fitzpatrick, Chevrolet Camaro marketing manager, the success can be attributed to the Camaro's appeal to both loyal fans, and those new to the brand. "When the new Camaro went on sale, it was predominantly bought by Chevrolet owners, or Camaro enthusiasts who already owned a previous-generation. Today, about half of 2010 Camaro buyers are new to Chevrolet," said Fitzpatrick.

Camaro sales outside the U.S. are expected to grow significantly, as Chevrolet increases production to accommodate exports for Chevrolet's biggest markets, including Brazil, China, Russia, South Korea. In Europe, the Camaro coupe and convertible will be added to the Chevrolet product line-up in spring 2011.

About Chevrolet

Chevrolet is General Motors' largest global brand with annual sales of about 3.5 million vehicles in more than 130 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet Europe delivers attractive, distinctive design, practical, economical cars and outstanding value for money. After re-launching the brand in Europe in 2005, Chevrolet more than doubled its sales to over 500,000 in 2008. In 2009, Chevrolet held its market share in Europe at 2.3 percent, selling 426,000 cars. Chevrolet has a network of 2,900 dealers and service points in Europe. The Chevrolet line-up includes the all-new Spark city car, the small Aveo, compact Cruze sedan, Captiva SUV, mid-size Epica and the legendary Corvette sports car. In 2011, Chevrolet will launch the Orlando, an all-new family van, the Camaro coupe and convertible, the new Aveo and the Cruze hatchback as well as re-launching the Captiva SUV with four new engines. Chevrolet's biggest markets in Europe are Russia, Italy, Germany, France, Spain and the U.K. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand is preparing to celebrate its centenary with the launch of the ground-breaking Chevrolet Volt extended-range electric vehicle. More information on Chevrolet can be found at http://www.chevroleteurope.com or http://media.chevroleteurope.com.