Portuguese Student wins European Visual Arts Award with Dramatic ‘Spark’ Livery

Winning design will be featured on lead car at WTCC race in Brands Hatch

2010-06-20

Print Print   |  Share Share This   | 

ZOLDER - An international jury yesterday elected a design by Jose Rocha from
the ESTG-IPVC school in Portugal to win the Visuals Arts award in the 2010 Young Creative
Chevrolet (YCC) competition. Wolfgang Buchwieser, Marketing Manager, RIDE Snowboards
Europe and Visual Arts expert on the YCC jury said Rocha’s design stood out because it was
“edgy and aggressive. You look at this piece of art and within a second it grabs you and reels you
in”.

The jury felt that Rocha’s design, entitled “Let the Sparks come out”, best met the brief given to the students to re-design the exterior of the Chevrolet Spark in a way that would demonstrate the spirit of the car and electrify the crowd. Rocha’s winning design will be produced and showcased on the Spark 1.4l turbo, when it is used as the lead car for the World Touring Car Championship (WTCC) races at Brands Hatch, U.K. on July 18.

The thirteen entries in the Visual Arts contest were judged at the WTCC track in Zolder, Belgium.
The jury was joined by Marcello Lotti, MD of WTCC, and Chevrolet racing legend, Alain Menu, who
offered expert advice on the impact of a powerful racing livery. The jury was impressed “by the
quality of the students’ work,” said Wolfgang Buchweiser. “We have seen some very cool projects
today.”

Young Creative Chevrolet is a pan-European contest for students of Applied Arts organized
annually by Chevrolet Europe since 2007 in various artistic fields (2010: Fashion, Music,
Photography, Video and Visual Arts). With this project, Chevrolet fosters creativity and supports
young artists in the early stages of their careers.

The three Visual Arts winners will receive their prizes at the European Awards ceremony in Paris
on September 29, at the European Awards ceremony. The winners for the other four disciplines:
photography, video, music and fashion will be announced shortly.

Photo

file

 

1st prize, José, Rocha, ESTG-IPVC, Portugal

 

Download | More Images

 

Portuguese Student wins European Visual Arts Award with Dramatic ‘Spark’ Livery

Contact