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Chevrolet to advertise Volt on Kinect for Xbox 360
2010-06-22
- Chevrolet also to partner with Microsoft on additional Volt advertising
Cannes. Chevrolet customers in the USA will soon have a new way of getting information about the Chevrolet Volt, thanks to innovative technologies Microsoft unveiled at the Cannes Advertising Festival in France today.
One of the technologies, Kinect for Xbox 360, delivers a whole new way to play, with controller-free games and entertainment. Chevrolet will be one of the first companies to leverage the new technology when Kinect for Xbox 360 launches this fall. Consumers will be able to learn about the production Volt through an interactive video advertisement on Xbox LIVE or on the web, and test drive a virtual Volt in “Kinect Joy Ride,” the first controller-free racing game from Microsoft Game Studios.
“The Volt applies advanced environmental technology to give Chevrolet drivers freedom from the gas pump, making it one of the most exciting developments the automotive industry has seen in years,” said Jim Campbell, U.S. vice president, Chevrolet Marketing. “Our marketing campaign needs to reflect this. Kinect allows us to bring the excitement of the showroom to the living rooms of our customers. It’s a way for us to replicate the experience of physically engaging with a product that is essential to the customer’s purchasing decision.”
The Chevrolet Volt will go on sale in selected US markets by late 2010. Chevrolet Europe will celebrate the brand’s 100th anniversary in November 2011 with the arrival of the first Volt in Europe. Whether the partnership with Mircrosoft regarding advertising and promotion will be extended to Europe will be decided at a later point in time.
More details are available in Microsoft’s press release.
About Chevrolet
Chevrolet is General Motors' largest global brand with annual sales of about 3.5 million vehicles in more than 130 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet Europe delivers attractive, distinctive design, practical, economical cars and outstanding value for money. After re-launching the brand in Europe in 2005, Chevrolet more than doubled its sales to over 500,000 in 2008. In 2009, Chevrolet held its market share in Europe at 2.3 percent, selling 426,000 cars. Chevrolet has a network of 2,900 dealers and service points in Europe. The Chevrolet line-up includes the all-new Spark city car, the small Aveo, compact Cruze sedan, Captiva SUV, mid-size Epica and the legendary Corvette sports car. In 2011, Chevrolet will launch the Orlando, an all-new family van, the Camaro coupe and convertible, the new Aveo and the Cruze hatchback as well as re-launching the Captiva SUV with four new engines. Chevrolet's biggest markets in Europe are Russia, Italy, Germany, France, Spain and the U.K. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand is preparing to celebrate its centenary with the launch of the ground-breaking Chevrolet Volt extended-range electric vehicle. More information on Chevrolet can be found at http://www.chevroleteurope.com or http://media.chevroleteurope.com.
