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- Young Creative Chevrolet winner, Daniel Kovács, goes to work with the professionals
- Jury member, Leander Bauer, hosts winner in Berlin studio
Daniel Kovács, European winner of the 2010 Young Creative Chevrolet (YCC) contest, was recently whisked away by Chevrolet for a two day music master class.
On August 25, Daniel, a 25 year old student from the University of Applied Arts Vienna, Austria, met up with this year's music juror, Leander Bauer, in Berlin, Germany. At the Boom Clap studio in central Berlin, Daniel worked under the guidance of Leander, and mixing engineer, Hannes Biegers, to remix his winning tune, "All the Way". Through mastering and improving the sound, the tune became even more electrifying.
Leander Bauer commented: "The Chevrolet studio trip was a great experience for both Daniel and me – you learn new things each time you go into the studio. I believe that Daniel enjoyed it a lot and so did I."
Leander, a student at Popakademie, was the 2009 YCC European music winner. He has already worked with renowned artists such as: Chris Barron – Spin Doctors, Charlie Grant, Mel C and Simply Red. He has also composed music for several prestigious companies such as Deutsche Post, Danone and Coca-Cola. His latest album release made it to number 7 in the German album charts.
Daniel thoroughly enjoyed his prize: "A great trip with Chevrolet - I really enjoyed it! It was nice to work in a small studio that fitted well with the atmosphere in Berlin. It was a good learning experience and I‘m very happy with the outcome."
Chevrolet had challenged the students in the YCC contest to compose an electrifying theme tune to accompany the Spark at its launch event. The objective was to compose an original, fun and lively piece of music. Leander praised Daniel's song: "This song is wonderfully young and dynamic. It fits perfectly with the Spark."
Click here to hear Daniel Kovács' winning song.
NOTES TO EDITORS:
ABOUT YOUNG CREATIVE CHEVROLET
WHAT IT IS
Young Creative Chevrolet is a pan-European contest for students of applied arts organized annually by Chevrolet Europe since 2007 in various artistic fields (2010: Fashion, Music, Photography, Video and Visual Arts).
With this project, Chevrolet Europe aims to foster creativity and help young artists.
HOW IT WORKS
In each participating country, a panel of judges (specialists in arts and others) award three prizes per discipline.
All 1st prize winners of the national awards automatically participate in the pan-European competition in which an international jury eventually elects the best three projects in each discipline.
PRIZES
In addition to a monetary prize, the European winners are offered a work experiences with professionals in their respective discipline (witness trips).
DEVELOPMENT
The contest has continuously grown from 8 participating countries and 8 schools in 2007 to a total of 20 countries and 135 schools in 2010.
For more information on the contest, please visit www.youngcreativechevrolet.com.
About Chevrolet
Chevrolet is General Motors' largest global brand with annual sales of about 3.5 million vehicles in more than 130 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet Europe delivers attractive, distinctive design, practical, economical cars and outstanding value for money. After re-launching the brand in Europe in 2005, Chevrolet more than doubled its sales to over 500,000 in 2008. In 2009, Chevrolet held its market share in Europe at 2.3 percent, selling 426,000 cars. Chevrolet has a network of 2,900 dealers and service points in Europe. The Chevrolet line-up includes the all-new Spark city car, the small Aveo, compact Cruze sedan, Captiva SUV, mid-size Epica and the legendary Corvette sports car. In 2011, Chevrolet will launch the Orlando, an all-new family van, the Camaro coupe and convertible, the new Aveo and the Cruze hatchback as well as re-launching the Captiva SUV with four new engines. Chevrolet's biggest markets in Europe are Russia, Italy, Germany, France, Spain and the U.K. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand is preparing to celebrate its centenary with the launch of the ground-breaking Chevrolet Volt extended-range electric vehicle. More information on Chevrolet can be found at http://www.chevroleteurope.com or http://media.chevroleteurope.com.
