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Chevrolet showcases work of talented young artists at Paris Motor Show

2010-09-30

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Look no further than the Chevrolet stand at the Paris Motor Show to get a feel for the creative talents of some of this year's YCC award winners. Chevrolet was so impressed with this year's video award winner, a talented team from Ecole Emil Cohl in France, that they specially commissioned the team to create a video to represent the brand at the show. The result is an unconventional, high-energy and creative video that brings a hip, modern interpretation of the brand to life on the booth's big screens. This is a great example of how this applied arts competition – launched in 2007 by Chevrolet Europe to support emerging artists in the early stages of their careers – allows European applied arts students unique opportunities for exposure in their respective fields.

This year, five winners from four countries were selected by an esteemed international jury in the disciplines of visual arts, fashion, video, photography and music. YCC projects highlighted in the Chevy stand include:

Visual arts – The stunning WTCC-leading Spark premiered at this year's World Touring Car Championship race in Brands Hatch, U.K. Winner of the 2010 YCC visual arts discipline, José Rocha of Portugal redesigned the Chevrolet Spark's exterior to take the Spark's edgy, urban spirit to the next level.

Fashion – The sophisticated and futuristic outfit, sported by the model presenting the Chevrolet Volt, claimed first place in the 2010 YCC fashion discipline. Created by Jungeun Eom of France, the design embodies the bold yet refined styling of the Chevrolet Volt. Students from the same fashion school (ESMOD in Lyon) also designed outfits for the models of the three other Chevrolet world premieres.

This year's YCC winners were honored at the festive Chevrolet Fashion Catwalk gala, held in the stunning Théâtre du Merveilleux at the Pavillons de Bercy (Paris) on the eve of Paris Motor Show. The event – which also featured a fashion show of Frank Sorbier paying tribute to iconic Chevrolet cars – celebrated 100 years of fashion and automotive design.

Following this year's success, Chevrolet Europe is pleased to launch the fifth annual Young Creative Chevrolet contest. All creative briefs – once again in the disciplines of fashion, photography, visual arts, video and music – revolve around Chevrolet's 100-year anniversary in 2011.

For more information on the contest, please visit www.youngcreativechevrolet.com.

About Chevrolet

Chevrolet is General Motors' largest global brand with annual sales of about 3.5 million vehicles in more than 130 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet Europe delivers attractive, distinctive design, practical, economical cars and outstanding value for money. After re-launching the brand in Europe in 2005, Chevrolet more than doubled its sales to over 500,000 in 2008. In 2009, Chevrolet held its market share in Europe at 2.3 percent, selling 426,000 cars. Chevrolet has a network of 2,900 dealers and service points in Europe. The Chevrolet line-up includes the all-new Spark city car, the small Aveo, compact Cruze sedan, Captiva SUV, mid-size Epica and the legendary Corvette sports car. In 2011, Chevrolet will launch the Orlando, an all-new family van, the Camaro coupe and convertible, the new Aveo and the Cruze hatchback as well as re-launching the Captiva SUV with four new engines. Chevrolet's biggest markets in Europe are Russia, Italy, Germany, France, Spain and the U.K. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand is preparing to celebrate its centenary with the launch of the ground-breaking Chevrolet Volt extended-range electric vehicle. More information on Chevrolet can be found at http://www.chevroleteurope.com or http://media.chevroleteurope.com.