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New Camaro Convertible premieres at the Los Angeles International Auto Show

2010-11-16

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Los Angeles – The segment-leading Chevrolet Camaro opens a new chapter as the Camaro convertible premieres at the Los Angeles International Auto Show. The new convertible begins production in January and goes on sale in February in North America. European Camaro fans will see the Camaro arriving at selected European Chevrolet dealerships as of September next year.

"The launch of the new convertible opens Camaro design and performance to a new set of potential customers," said Chris Perry, vice president of Chevrolet marketing. "The 21st century revival of Camaro is tremendously popular, so it’s a natural to now expand and elevate the product range in new directions."

Camaro seized leadership in U.S. sales in its segment with the original coupe model that launched in spring 2009. The right to purchase one of the first convertibles was recently sold at the Barrett-Jackson auction for $205,000, with all proceeds donated to charity. The 2011 Neiman Marcus Edition Camaro convertibles, a group of 100 exclusive cars with custom-designed elements and priced at $75,000 each, sold out in only three minutes.

Strong structure

Camaro was designed and engineered to accommodate a convertible model, which means customers enjoy the fun of top-down cruising with coupe-like driving dynamics. Four strategic reinforcements enhance the already-stiff body structure.

They include:

• A tower-to-tower brace under the hood
• A transmission support reinforcement brace
• Underbody tunnel brace
• Front and rear underbody "V" braces.

"Our goal in development was to make the convertible match the coupe as closely as possible in ride quality, handling and overall performance," said Al Oppenheiser, Camaro chief engineer.

An example of the Camaro convertible’s strength is evidenced in its suspension tuning – specifically, the lack of changes between the convertible and coupe models.

"To compensate for the reduced structure of an open car, engineers often will make the suspension softer, making the convertible a boulevard cruiser," said Oppenheiser. "Instead, we took the more difficult, but better path of bolstering structure rather than softening the suspension. We didn’t change a strut, bushing or spring rate from the Camaro coupe."

The result is a convertible that preserves nearly all the acceleration, road-holding and performance capabilities of the Camaro coupe.

Additional safety structural reinforcements are designed to improve noise and vibration characteristics, while also contributing to the elimination of cowl/steering wheel shake. They include a hydroformed tube in the A-pillars, an inner reinforcement bracket in the windshield header, a reinforced front hinge pillar and reinforcements inside the rockers.

Top refinement

At the outset, designers and engineers sought to eliminate the common appearance of convertible top support ribs and they succeeded, using composite knuckles rather than aluminum ones, as well as extending the top material below the belt line and revising the top’s stitch lines. The result is a top that has a smooth, taut and carefully tailored appearance that also retains the sleek roofline of the coupe.

The power-folding top retracts in about 20 seconds. It is built in partnership with the same manufacturer as the Corvette convertible top, and operates in a similar manner. That means it folds in a simple "Z" pattern and latches with a single, convenient handle located at the center of the windshield header. Once the latch is turned to the open position, the push of a single button lowers the windows and activates the top.

It is made of thick, durable canvas and features acoustical headliner material that provides a quiet, coupe-like ride when the top is up. It also incorporates a glass rear window and rear window defogger.

About Chevrolet

Chevrolet is General Motors' largest global brand with annual sales of about 3.5 million vehicles in more than 130 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet Europe delivers attractive, distinctive design, practical, economical cars and outstanding value for money. After re-launching the brand in Europe in 2005, Chevrolet more than doubled its sales to over 500,000 in 2008. In 2009, Chevrolet held its market share in Europe at 2.3 percent, selling 426,000 cars. Chevrolet has a network of 2,900 dealers and service points in Europe. The Chevrolet line-up includes the all-new Spark city car, the small Aveo, compact Cruze sedan, Captiva SUV, mid-size Epica and the legendary Corvette sports car. In 2011, Chevrolet will launch the Orlando, an all-new family van, the Camaro coupe and convertible, the new Aveo and the Cruze hatchback as well as re-launching the Captiva SUV with four new engines. Chevrolet's biggest markets in Europe are Russia, Italy, Germany, France, Spain and the U.K. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand is preparing to celebrate its centenary with the launch of the ground-breaking Chevrolet Volt extended-range electric vehicle. More information on Chevrolet can be found at http://www.chevroleteurope.com or http://media.chevroleteurope.com.