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2010 record year for Chevrolet in Europe

2011-01-11

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Zurich. Chevrolet sold 477,194* vehicles in 2010, an improvement of 12.0 percent over 2009 and the U.S. brand's second best result ever in Europe**. Chevrolet's market share in Europe rose to an all-time high of 2.5 percent. The year 2010 ended with all-time-high market share records for the fourth quarter (2.7 percent) and the month of December (3.0 percent). Over the year as a whole, market share improved in a total of 21 countries in Europe.

Chevrolet set new records for market share in eleven European markets in 2010, four of them in Western Europe (Austria, Denmark, Portugal, Spain) and seven in Central and Eastern Europe (Bosnia, Bulgaria, Croatia, Romania, Slovenia, Turkey, Uzbekistan). In Russia, Chevrolet defended its position as the number one non-domestic brand with a market share of 5.9 percent.

"Our strong results set the scene perfectly for 2011, our centenary year," said Wayne Brannon, President and Managing Director of Chevrolet Europe. "With seven new entries coming this year, we have a fantastic opportunity to take Chevrolet to the next level in Europe."

Chevrolet customers in Europe can look forward to the new Orlando family van, the next-generation Captiva SUV, the all-new Aveo (four-door sedan and five-door hatch) and the five-door hatchback version of the compact Cruze. The line-up will be augmented by the Corvette Grand Sport and the coupe and convertible versions of the iconic new Camaro that has been topping the U.S. sports car charts for months. At the end of the year, the award-winning extended-range Volt electric car will be in European showrooms.

"Until now, our model range has covered less than 30 percent of the market in Europe," explains Brannon. "With our seven 'Centenary cars' and several new diesel and petrol engines, we will be competing in more than half of the market segments."

While Chevrolet is better known for sports cars like the Corvette, its best seller in Europe in 2010 was the Spark mini car. Launched early in the year, the Spark advanced quickly to 4th position in the European mini segment with a segment share of over 7 percent.

*Preliminary registration figures

**Europe = Total Europe including Western, Central and Eastern Europe

About Chevrolet

Chevrolet is General Motors' largest global brand with annual sales of about 4 million vehicles in more than 130 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet cars combine passion, bold design and practicality. They provide outstanding value for money. After re-launching the brand in Europe in 2005, Chevrolet more than doubled its sales to over 500,000 in 2008. In 2010, Chevrolet grew its market share in Europe to 2.5 percent, selling 477,194 cars. Chevrolet has a network of 2,000 dealers and service points in Europe. The Chevrolet line-up includes the Spark city car, the small Aveo, the compact Cruze sedan, and the legendary Corvette sports car. In 2011, Chevrolet is launching seven new cars: the all-new Orlando family van, the new Captiva SUV, the Corvette Grand Sport Coupé,  the new Aveo hatch and notchback, the Cruze hatchback, the Camaro coupé and convertible and the ground-breaking Chevrolet Volt electric car with extended range. Chevrolet's biggest markets in Europe are Russia, Italy, Germany, Spain, France and Turkey. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand is celebrating its centenary in 2011. More information on Chevrolet can be found at http://www.chevroleteurope.com or http://media.chevroleteurope.com.