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Chevrolet Offers Sneak Peek at New Colorado Show Truck

Midsize pickup to make its global debut at Bangkok Motor Show in Thailand

2011-03-07

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DETROIT - Chevrolet today offered a sneak peek at its Colorado show truck that will officially be unveiled prior to the 32nd Bangkok International Motor Show, which begins on March 25.  The show truck offers a preview of the next-generation Chevrolet Colorado midsize pickup truck, which will build on Chevrolet’s strong truck DNA and a heritage of award-winning trucks.

Thailand was chosen as the site of the global debut because of the popularity of pickup trucks and the growing importance of the Thai market to Chevrolet.  In 2010, the pickup truck segment alone accounted for 43% of vehicles sold in Thailand.  The new Colorado will go on sale in Thailand later this year.

"Trucks play a key role in most Southeast Asian markets," said Susan Docherty, vice president, GMIO Sales, Marketing and Aftersales. "Nowhere is this more evident than in Thailand, where trucks like the Colorado are ingrained in the local lifestyle.  Thailand was a natural place to give the public a first glimpse of our all-new Colorado."

More information on the truck will be revealed at the global premiere. The public can get their first look at the Chevrolet Colorado show truck at the Bangkok International Motor Show from March 25 – April 5, 2011.

About Chevrolet

Chevrolet is General Motors' largest global brand with annual sales of about 4 million vehicles in more than 130 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet cars combine passion, bold design and practicality. They provide outstanding value for money. After re-launching the brand in Europe in 2005, Chevrolet more than doubled its sales to over 500,000 in 2008. In 2010, Chevrolet grew its market share in Europe to 2.5 percent, selling 477,194 cars. Chevrolet has a network of more than 2,700 dealers and service points in Europe. The Chevrolet line-up includes the Spark city car, the small Aveo, the compact four-door Cruze, the Captiva SUV and the legendary Corvette sports car. In 2011, Chevrolet is launching seven new cars: the all-new Orlando family van, the new Captiva SUV, the Corvette Grand Sport Coupé, the all-new five-door and four-door Aveo, the five-door Cruze, the Camaro coupé and convertible and the award-winning extended-range Volt electric car. Chevrolet's biggest markets in Europe are Russia, Italy, Germany, Spain, France and Turkey. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand is celebrating its centenary in 2011. More information on Chevrolet can be found at http://www.chevroleteurope.com or http://media.chevroleteurope.com.