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Commuters in London were left dumbstruck by a life-size replica of a Chevrolet Orlando made from children's Play-Doh which was parked on a street in Camberwell on a recent Friday morning.
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Chevrolet Orlando is Child's Play (Doh)
Life-size replica of Chevrolet Orlando made of putty surprises London commuters
2011-03-18
LONDON, U.K. – Commuters in London were left dumbstruck by a life-size replica of a Chevrolet Orlando made from children's Play-Doh which was parked on a street in Camberwell on a recent Friday morning.
Using 1.5 tons of the children's putty from 10,000 pots – costing around €7,000 – eight model makers took two weeks to hand-craft the model to celebrate the U.K. launch of the new Chevrolet Orlando. The 4.6 meter long and 1.8 meter high replica was later on display at the Lakeside shopping mall in Thurrock, Essex.
Chevrolet's first entrant into the European MPV segment is a family van for style-conscious families. It combines 7-seater practicality and interior flexibility with striking crossover-style design.
Les Turton from Chevrolet U.K. said: "The new Orlando deserves another look and we believe this mould-breaking multi-purpose vehicle is a real head-turner - especially when it's made from over a ton of the nation's most popular aqua-marine putty. Hopefully, this launch will appeal to the inner-child in every parent and it will become a family favorite."
Research by the car company provided the inspiration for the world's biggest Play-Doh sculpture as the modeling compound topped a poll of the most-loved toy from yesteryear. Over 1,000 U.K. adults voted for their favorite nostalgic toy from their childhood with Play-Doh gaining a fifth (19%) of the vote closely followed by LEGO (17%) and Kinder Egg (15%).
Top ten best nostalgic toys
- Play-Doh (19%)
- LEGO (17%)
- Kinder Egg (15%)
- Action Man (12%)
- Barbie (9%)
- Teddy bears (8%)
- Marbles (6%)
- Scalextric (5%)
- Subbuteo (2%)
- Rubik's Cube (1%)
* Other (6%)
About Chevrolet
Chevrolet is General Motors' largest global brand with annual sales of about 4 million vehicles in more than 130 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet cars combine passion, bold design and practicality. They provide outstanding value for money. After re-launching the brand in Europe in 2005, Chevrolet more than doubled its sales to over 500,000 in 2008. In 2010, Chevrolet grew its market share in Europe to 2.5 percent, selling 477,194 cars. Chevrolet has a network of more than 2,700 dealers and service points in Europe. The Chevrolet line-up includes the Spark city car, the small Aveo, the compact four-door Cruze, the Captiva SUV and the legendary Corvette sports car. In 2011, Chevrolet is launching seven new cars: the all-new Orlando family van, the new Captiva SUV, the Corvette Grand Sport Coupé, the all-new five-door and four-door Aveo, the five-door Cruze, the Camaro coupé and convertible and the award-winning extended-range Volt electric car. Chevrolet's biggest markets in Europe are Russia, Italy, Germany, Spain, France and Turkey. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand is celebrating its centenary in 2011. More information on Chevrolet can be found at www.chevroleteurope.com or media.chevroleteurope.com.
