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Chevrolet debuts all-new Malibu in high-definition web broadcast

2011-04-14

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DETROIT / SHANGHAI – When Chevrolet unveils the all-new Malibu in the United States, people around the world will be able to watch in full-screen high-definition video streamed live over the Internet. The timing of the Web reveal coincides with the April 19 auto show debut of the new Malibu in Shanghai.

The HD streaming is an auto industry first, and represents Chevrolet's effort to revolutionize global product introductions by revealing the all-new Malibu simultaneously on two continents, on multiple social networking and media sites, and iPad and iPhone personal mobile devices. Standard internet viewing will also be available.

"We are expanding the reach beyond mainstream product introductions typically seen at auto shows. We are using the latest technologies available to us like no other automaker has done before to introduce this all-new, important car for Chevrolet on continents around the world," said Susan Docherty, vice president GMIO sales, marketing and aftersales. "Broadcasting in HD will help us make sure the world gets a good look at the all-new Malibu."

The new Malibu will be sold in nearly 100 countries on six continents. Chevrolet will transcend time zones by revealing it live on the web April 18 at 8:30 p.m. EDT (April 19 at 2:30 a.m. CET) and at the Shanghai Auto Show April 19. Chevrolet fans on Facebook can watch the global premiere of the all-new Malibu live in the Malibu tab, while iPad and iPhone owners can watch the online reveal via a custom broadcast optimized for the personal mobile devices. The video stream on Facebook and iPad/iPhone will be in standard definition.

Media can watch the HD broadcast at www.watchthenewchevymalibuinhd.com or on Chevrolet's media site http://media.gm.com/live. Chevrolet Malibu's HD experience is only available on select browsers and Internet speed connections. To ensure your connection meets the requirements, be sure to visit www.watchthenewchevymalibuinhd.com before April 18.

As part of the Webcast, Bryan Nesbitt, executive director, Exterior Design for Chevrolet, and Jon Hahn, Chevrolet marketing manager, will answer questions during a live, moderated video web session. Consumers are encouraged to post questions during the reveal on Twitter using #MalibuReveal or on Chevrolet's Facebook page in the Malibu tab.
Earlier this month, Chevrolet provided a glimpse of the all-new Malibu on social networks around the world such as Facebook in Korea, Australia, Canada and United States; YouKu and Sina.com in China, among others.

The all-new Malibu will feature a global family of fuel-efficient and powerful four-cylinder engines, along with six-speed transmissions that also contribute to efficient performance. The Malibu was designed to stand out in all markets around the globe.

The Malibu was Chevrolet's – and General Motors' – best-selling car in the United States in 2010, with sales of nearly 200,000 vehicles. It is among Chevrolet's most-decorated vehicles in the United States, earning more than 40 industry awards since 2008. The Malibu was the only midsize car in the industry to win the Consumers Digest Automotive "Best Buy" award the past three years – 2011, 2010 and 2009. The Malibu has also been named a "Top Safety Pick" by the Insurance Institute for Highway Safety the past two years.

USER PREFERENCES:

For best web stream results, make sure your computer is hardwire connected.

• A traditional standard definition web stream is available on Chevrolet's Facebook page in the Malibu tab – http://on.fb.me/hCKXyJ

• An HD webcast experience is only available on select browsers and Internet speed connections with HD capacity. Visit www.watchthenewchevymalibuinhd.com before April 18 to make sure you meet the technical requirements

• Mobile Devices – Customized web stream for iPad users http://www.gmwebcast.com/ipad and iPhone users http://www.gmwebcast.com/iphone

About Chevrolet

Chevrolet is General Motors' largest global brand with annual sales of about 4 million vehicles in more than 130 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet cars combine passion, bold design and practicality. They provide outstanding value for money. After re-launching the brand in Europe in 2005, Chevrolet more than doubled its sales to over 500,000 in 2008. In 2010, Chevrolet grew its market share in Europe to 2.5 percent, selling 477,194 cars. Chevrolet has a network of more than 2,700 dealers and service points in Europe. The Chevrolet line-up includes the Spark city car, the small Aveo, the compact four-door Cruze, the Captiva SUV and the legendary Corvette sports car. In 2011, Chevrolet is launching seven new cars: the all-new Orlando family van, the new Captiva SUV, the Corvette Grand Sport Coupé, the all-new five-door and four-door Aveo, the five-door Cruze, the Camaro coupé and convertible and the award-winning extended-range Volt electric car. Chevrolet's biggest markets in Europe are Russia, Italy, Germany, Spain, France and Turkey. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand is celebrating its centenary in 2011. More information on Chevrolet can be found at www.chevroleteurope.com or media.chevroleteurope.com.