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Invitation to 100 Years of Chevrolet Event in Louis Chevrolet's birth place
2011-06-01
On Sunday, June 19, 2011 a very unique 100 Years of Chevrolet Event will take place in La Chaux-de-Fonds, Switzerland, organized by a group of car enthusiasts who have been organizing the Louis Chevrolet Rally for the past 14 years. Their goal is to "celebrate at La Chaux-de-Fonds 100 years of Chevrolet by bringing together 1,000 Chevrolets from all over the world, dating from 1911 to the present day." Chevrolet Europe and Chevrolet Suisse are sponsors of the event.
La Chaux-de-Fonds is the birth place of Louis Chevrolet, who was born there on December 25, 1878, at rue du Grenier 22a. The city was recently named a World Heritage Site by UNESCO, along with its neighboring city, Le Locle, due to them being outstanding examples of mono-industrial manufacturing towns.
Program:
10:30-11:00 CET Opening ceremony at the Chevrolet Stage, Place du Marché
11:00-12:00 CET Retrospective (parade of the 50 most memorable iconic cars, from the past 100 years)
14:00-15:00 CET Retrospective (parade of the 50 most memorable iconic cars, from the past 100 years)
15:00-16:00 CET Parade of all the participating classic cars, Avenue Léopold Robert-City Center
For more information click here: www.100years-chevrolet.ch
About Chevrolet
Chevrolet is General Motors' largest global brand with annual sales of about 4 million vehicles in more than 130 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet cars combine passion, bold design and practicality. They provide outstanding value for money. After re-launching the brand in Europe in 2005, Chevrolet more than doubled its sales to over 500,000 in 2008. In 2010, Chevrolet grew its market share in Europe to 2.5 percent, selling 477,194 cars. Chevrolet has a network of more than 2,700 dealers and service points in Europe. The Chevrolet line-up includes the Spark city car, the small Aveo, the compact four-door Cruze, the Captiva SUV and the legendary Corvette sports car. In 2011, Chevrolet is launching seven new cars: the all-new Orlando family van, the new Captiva SUV, the Corvette Grand Sport Coupé, the all-new five-door and four-door Aveo, the five-door Cruze, the Camaro coupé and convertible and the award-winning extended-range Volt electric car. Chevrolet's biggest markets in Europe are Russia, Italy, Germany, Spain, France and Turkey. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand is celebrating its centenary in 2011. More information on Chevrolet can be found at www.chevroleteurope.com or media.chevroleteurope.com.
