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Chevrolet, MOFILM Global Film Search Offers Filmmakers a Road Trip to the Super Bowl

2011-06-22

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Detroit.  Chevrolet and MOFILM, a global creative community, are calling on filmmakers from around the world to create short films that capture the spirit of road trips. The best film will show as a 30-second spot during Super Bowl XLVI in 2012.

"Road trips provide stories of adventure and freedom - no matter the road or country," said Joel Ewanick, General Motors global chief marketing officer. "The Chevrolet Route 66 initiative creates a global community for people to express their universal passion for life’s journeys. Entries will be shared online and the very best will be aired during the Super Bowl XLVI telecast next February."

During Super Bowl XLV in January, Chevrolet's ad for the Camaro made history as the most-watched television advertisement of all time. Nielsen estimated that 119,638,000 people watched the "Miss Evelyn’s Wild Ride," a Camaro ad featuring two guys narrating their vision of the perfect ad for America’s best-selling sports car. To date, the video has garnered more than one million views on YouTube.

From the classic Corvette featured in the 1960’s television series, "Route 66," to the Camaro’s latest leading role in "Transformers: Dark of the Moon," Chevrolet has played a major role in the history of TV and movies. As Chevy celebrates its centennial in 2011, it continues to make history by enabling consumers to film their own interpretation of Chevrolet and road trips.

Chevrolet and MOFILM have collaborated on previous initiatives in the U.S., India and Europe. Chevrolet Route 66 marks Chevrolet and MOFILM’s first global endeavor.

To enter the competition, participants can sign up to download a brief from Chevrolet at www.Mofilm.com/ChevroletRoute66. The deadline for video submissions is 12:00 noon GMT, December 1, 2011.

About Chevrolet

Chevrolet is General Motors' largest global brand with annual sales of about 4 million vehicles in more than 130 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet cars combine passion, bold design and practicality. They provide outstanding value for money. After re-launching the brand in Europe in 2005, Chevrolet more than doubled its sales to over 500,000 in 2008. In 2010, Chevrolet grew its market share in Europe to 2.5 percent, selling 477,194 cars. Chevrolet has a network of more than 2,700 dealers and service points in Europe. The Chevrolet line-up includes the Spark city car, the small Aveo, the compact four-door Cruze, the Captiva SUV and the legendary Corvette sports car. In 2011, Chevrolet is launching seven new cars: the all-new Orlando family van, the new Captiva SUV, the Corvette Grand Sport Coupé, the all-new five-door and four-door Aveo, the five-door Cruze, the Camaro coupé and convertible and the award-winning extended-range Volt electric car. Chevrolet's biggest markets in Europe are Russia, Italy, Germany, Spain, France and Turkey. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand is celebrating its centenary in 2011. More information on Chevrolet can be found at www.chevroleteurope.com or media.chevroleteurope.com.

About MOFILM

MOFILM's mission is to allow creative people from anywhere in the world and with any background to 'Get Creative - Get Noticed and Get Famous!' using the MOFILM platform as a base to run 'Make and Ad' and film competitions to showcase talent