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New model line-up grows H1 sales and share in 15 European markets

2011-07-08

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Zurich. Chevrolet Europe sold 251,820* cars from January to June 2011, an increase of 18,615 cars, or 8.0 percent, compared to the year earlier period (H1 2010: 233,205 cars), ahead of the industry growth of 6.0 percent. Chevrolet's European market share was 2.4 percent, based on sales and share gains in 15 European countries.

"With the new Orlando, Captiva, Aveo hatchback and Aveo sedan already at the dealerships and four more cars, including the Volt extended range electric vehicle, on the way soon, we are optimistic that more and more European customers will see the great value and opportunity in Chevrolet," said Wayne Brannon, head of Chevrolet's European operations. "What could be better than to launch seven exciting new cars in our centennial year to start the next 100 years off right. From Spark to Corvette and from Volt to Camaro, we are entering new segments and becoming even more relevant across the entire market," Brannon added.

In the first half of 2011, Chevrolet enjoyed particularly strong sales growth in Russia, Germany, Turkey, France, Denmark, Austria and Croatia. In Russia, Chevrolet was again the top-selling non-Russian brand, with a market share of 6.5 percent.

Chevrolet's best-selling vehicle in the first six months of 2011 was the Spark mini car, with sales of 59,358 units. Chevrolet kept its share of that segment at 8.0 percent in Europe and the rank of being the 4th best-selling brand in the segment.

The Aveo in its run-out period sold 44,114 times. The new Aveo is now at dealerships, with the 1.3 turbo-diesel, which emits less than 100g CO₂ per km, being launched in August.

The Chevrolet Cruze sedan, AUTOBEST Car of the Year 2010 and holder of a 5-star EuroNCAP safety rating, sold 36,317 times and remained the market leader in many countries. It continues to be Chevrolet's most sold model globally and sales are expected to grow even further as the sporty hatchback variant will hit the showrooms later this summer.

In the second quarter of 2011 Chevrolet sold 142,711 cars in Europe, an increase of 14,906 cars or 11.6 percent compared to the same period in 2010, and achieved a market share of 2.7 percent. Best ever second quarter sales results for Chevrolet were achieved in Austria, Bosnia, Croatia, Denmark, Poland, Slovenia and Turkey.

In June 2011, Chevrolet sold 49,622 cars in Europe, which constitutes an increase of 5,118 cars or 11.5 percent compared to June 2010, and recorded a market share of 2.7 percent.

About Chevrolet

Chevrolet is General Motors' largest global brand with annual sales of about 4 million vehicles in more than 130 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet cars combine passion, bold design and practicality. They provide outstanding value for money. After re-launching the brand in Europe in 2005, Chevrolet more than doubled its sales to over 500,000 in 2008. In 2010, Chevrolet grew its market share in Europe to 2.5 percent, selling 477,194 cars. Chevrolet has a network of more than 2,700 dealers and service points in Europe. The Chevrolet line-up includes the Spark city car, the small Aveo, the compact four-door Cruze, the Captiva SUV and the legendary Corvette sports car. In 2011, Chevrolet is launching seven new cars: the all-new Orlando family van, the new Captiva SUV, the Corvette Grand Sport Coupé, the all-new five-door and four-door Aveo, the five-door Cruze, the Camaro coupé and convertible and the award-winning extended-range Volt electric car. Chevrolet's biggest markets in Europe are Russia, Italy, Germany, Spain, France and Turkey. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand is celebrating its centenary in 2011. More information on Chevrolet can be found at www.chevroleteurope.com or media.chevroleteurope.com.