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Quinze & Milan creates bespoke Chevrolet for London Design Festival 2011

2011-09-20

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To celebrate Chevrolet's centennial anniversary, the carmaker has collaborated with Belgian design label Quinze & Milan on a temporary installation, involving a creative reinterpretation of the new 7-seater Orlando.

Quinze & Milan coated all parts that are being touched when using a car in its typical and signature QM FOAM™.

With this exclusive avant-garde art car, Quinze & Milan demonstrates not only the possibilities of its versatile technology, but also its flexibility to coat a wide range of surfaces.

The collaboration also aims to disclose new perspectives and ways of thinking, and spread inspiration, while not losing the energy, drive and disregard for design convention that marked its launch a decade ago.

The instillation will be at the SUPERBRANDS LONDON festival at the Old Truman Brewery in London's Brick Lane from September 22 – 25 at stand No. 9 & 15.

For further information go to www.quinzeandmilan.tv, www.chevrolet.co.uk and www.superbrandslondon.co.uk.

About Chevrolet

Chevrolet is General Motors' largest global brand with annual sales of about 4 million vehicles in more than 130 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet cars combine passion, bold design and practicality. They provide outstanding value for money. After re-launching the brand in Europe in 2005, Chevrolet more than doubled its sales to over 500,000 in 2008. In 2010, Chevrolet grew its market share in Europe to 2.5 percent, selling 477,194 cars. Chevrolet has a network of more than 2,700 dealers and service points in Europe. The Chevrolet line-up includes the Spark city car, the small Aveo, the compact four-door Cruze, the Captiva SUV and the legendary Corvette sports car. In 2011, Chevrolet is launching seven new cars: the all-new Orlando family van, the new Captiva SUV, the Corvette Grand Sport Coupé, the all-new five-door and four-door Aveo, the five-door Cruze, the Camaro coupé and convertible and the award-winning extended-range Volt electric car. Chevrolet's biggest markets in Europe are Russia, Italy, Germany, Spain, France and Turkey. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand is celebrating its centenary in 2011. More information on Chevrolet can be found at www.chevroleteurope.com or media.chevroleteurope.com.