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All-new Chevrolet Malibu set for global premiere
Chevrolet's next-generation Malibu to be sold in nearly 100 countries on six continents
2011-03-31
Share ThisDETROIT, SHANGHAI – The all-new Malibu will transcend time zones and embrace the diversity of cultures around the world when Chevrolet simultaneously unveils it at the Shanghai Auto Show and on Chevrolet's Facebook page.
Chevrolet provided a sneak peak glimpse today of its all-new Malibu. Chevrolet will unveil the new Malibu live starting at 8:30 p.m. EDT on April 18 (2:30 a.m. CET on April 19) at http://www.facebook.com/chevrolet. Consumers are encouraged to post questions during the reveal on Twitter using #MalibuReveal or on Chevrolet's Facebook page in the Malibu tab. Members of the Chevrolet team will be on hand to answer questions during a live moderated question and answer session following the web reveal.
The timing of the Web reveal coincides with the April 19 auto show debut of the new Malibu in Shanghai. The new Malibu will also be shown at the New York International Auto Show, which is open to the public April 23 through May 1.
"The new Malibu takes Chevrolet's established and award-winning nameplate to new places and introduces it to new audiences around the world," said Susan Docherty, vice president of GMIO Sales, Marketing and Aftersales. "Whether the Malibu is sold in North America, South America, Europe, Asia, Africa, or Australia, it was designed from the ground up to meet the needs of customers around the world."
The Malibu will feature a global family of fuel-efficient and powerful four-cylinder engines, along with six-speed transmissions that also contribute to efficient performance. The Malibu was designed to stand out in all markets around the globe. The new Malibu is Chevrolet's first midsized car to be sold globally. It will be sold in nearly 100 countries on six continents and built in multiple locations, including China and two facilities in the United States.
The Malibu was Chevrolet's – and GM's – best-selling car in the United States in 2010, with sales of nearly 200,000 vehicles. It is among Chevrolet's most decorated vehicles in the United States, earning more than 40 industry awards since 2008. The Malibu was the only midsize car in the industry to win the Consumers Digest Automotive "Best Buy" award the last three years – 2011, 2010, 2009. The Malibu has also been named the "Top Safety Pick" by the Insurance Institute for Highway Safety the last two years.
With the new Malibu, Chevrolet continues to position itself for worldwide growth. General Motors' largest brand is in the midst of introducing a global family of fuel-efficient cars including the Cruze, Volt, Sonic/Aveo, Spark and Malibu. These new cars compete in the four largest vehicle segments in the world, which accounted for 54 percent of all non-luxury sales in 2010. The global segment that Malibu will compete in represented 9 percent – more than 5.7 million vehicles – of global sales in 2010.
Last year, Chevrolet sold 4.26 million vehicles globally, or an average of one vehicle every 7.4. seconds. Eight of the top 10–selling markets for Chevrolet in 2010 were emerging markets – Brazil, China, Uzbekistan, Mexico, Russia, India, Argentina and Colombia. Emerging Markets are expected to account for more than 50 percent of Chevrolet global sales by 2012.
More than 600,000 Malibu cars have been sold globally since 2008, when it was named the North American Car of the Year. The 2013 Malibu represents the eighth generation of the nameplate, which was introduced in 1964.
About Chevrolet
Chevrolet is General Motors' largest global brand with annual sales of about 4 million vehicles in more than 130 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet cars combine passion, bold design and practicality. They provide outstanding value for money. After re-launching the brand in Europe in 2005, Chevrolet more than doubled its sales to over 500,000 in 2008. In 2010, Chevrolet grew its market share in Europe to 2.5 percent, selling 477,194 cars. Chevrolet has a network of more than 2,700 dealers and service points in Europe. The Chevrolet line-up includes the Spark city car, the small Aveo, the compact four-door Cruze, the Captiva SUV and the legendary Corvette sports car. In 2011, Chevrolet is launching seven new cars: the all-new Orlando family van, the new Captiva SUV, the Corvette Grand Sport Coupé, the all-new five-door and four-door Aveo, the five-door Cruze, the Camaro coupé and convertible and the award-winning extended-range Volt electric car. Chevrolet's biggest markets in Europe are Russia, Italy, Germany, Spain, France and Turkey. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand is celebrating its centenary in 2011. More information on Chevrolet can be found at www.chevroleteurope.com or media.chevroleteurope.com.
